Coretrust approached design firm Gensler, Haworth, and our dealer partner PeopleSpace (formerly IOS) with this idea and a challenge: How to take a whole floor of this DTLA tower and show potential customers what space can do for them—as efficiently as possible. They also wanted to show how workplace trends—such as talent attraction and retention, space optimization, and collaborative workstyles—are manifested in space design. These work environments would ideally demonstrate ideas that would resonate with customers, both now and into the future.